4 keys to startup advertising

Startups usually don’t do much advertising in their early stages. Entrepreneurs either think that it will be very expensive, or they don’t get this idea at all to advertise their startups and related offerings. Advertising does have the potential to make your biz get more eyeballs and hence more business. Advertising is an integral part of your overall marketing strategy [Read http://www.stratessence.com/blog/marketing-plan-for-your-startup/]. It can be done through either or a judicious mix of search engine advertising, banner advertising, magazines, newspapers, business directories, radio ads, TV commercials, billboards, mail campaigns, flyers etc. However you need to plan well before using advertising as your tactic for your Startup. Read the full post HERE

Sales forecasting for your startup

Most of the smaller and early stage startups do not take Sales Forecast for their businesses seriously. Your sales forecast also forms the backbone of your business model. Without a sales forecast for your Startup you cannot get the real picture of cashflow (expenses, profit and growth). Remember, Cash is the key to keep your Startup afloat! Read the full post HERE

Economics of your startup

Usually entrepreneurs describe their products & services as they see them. It’s important to describe them from your customers’ point of view. Look the difference between features and benefits of your product/service, and think about them. You need to build features into your product so that you can sell the benefits. You also need to think hard and strategize on what after-sale services you will be giving? Some examples can be delivery, guarantee/warranty, service contracts, support, follow-up, and refund policy. Read the full post HERE

Marketing Plan for your startup

Even when you have brilliant product and/or service, your startup cannot succeed without effective marketing. And this begins with systematic research and careful planning. It is very dangerous to assume that you already know about your intended market. You need to do market research to make sure you’re on track. Use the market planning process as your opportunity to uncover data and to question your marketing efforts. Your time & efforts will be well spent. Read the full post HERE

Managing finances for your startup

Unless your rich dad is bankrolling your entire startup without concern for what and how you spend, you need to keep your expenditures under control, and plan your finances well right from the day zero. This is one of the most important Mantra to make your startup successful, especially for the Bootstrappers. Read the full post HERE

Story of a startup: Part 3

15 days later after our last meeting with S, we met another potential partner, A who showed interest in the idea of Green. Over cups of cappuccinos, we began discussing the idea in detail and crunching numbers and forecasts. The idea was back on track, and it seemed that this is the partnership we have been looking for, that every member of team has set of skills that complements and will help building a strong team to build this start-up and succeed. Read the full post HERE

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