Coffee and Concept Notes

There is a very specific kind of person who measures time through cups of tea/coffee consumed, number of smokes, and versions of concept notes. I am that person. My day does not begin at 9 AM like everybody else. It begins when the first sip of tea and a puff of grey poetry hits my bloodstream and convinces my brain that solving structural poverty through a two-page document is a reasonable life goal. By the third sip/puff, I am ready to change the world. By the fourth, I am opening last year’s concept note and renaming it “Final_Updated_Latest_UseThisOne_v3.0.”

There is something deeply optimistic, almost delusional, about writing a concept note. It always starts innocently: ‘Let’s improve livelihoods in rural communities.’ Twenty minutes later, I find myself writing sentences like, ‘This integrated, community-led, multi-stakeholder convergence model seeks to catalyse sustainable socio-economic transformation…’ At this point, I pause and admire my own ability to say absolutely nothing in 21 words. Concept notes exist in a strange parallel universe where every problem is solvable, every intervention is scalable, every outcome is measurable, and every budget is ‘indicative.’ Of course, the reality is sitting quietly in the corner, waiting for implementation to begin so it can laugh.

Starting a concept note is a ritual that starts with my caffeine fix, opening a blank document, and staring at it as if it owes me money. The blinking cursor is not neutral as it blinks with judgment. ‘Go on,’ it seems to say, ‘design systemic change.’ So I begin with writing a suitable title, then change it, make it sound more ‘strategic,’ add the word ‘transformative,’ remove it because it feels too ambitious, and then add it back because the funder likes ambition. Thirty minutes later, the only thing I have finalised is the font.

At some point in my career as a fundraising professional, I have accepted that coffee/tea is a programmatic input and not just a beverage. Without caffeine/nictone fix, there is no Theory of Change, no LFA, no pathway to impact. With the ‘fix’, there are frameworks, diagrams, and a dangerous amount of confidence. This fix makes me believe things like, ‘Yes, we can align community aspirations with institutional frameworks through participatory convergence.’ Without the fix, I would simply say, ‘We will try our best and see what happens,’ but that is not a fundable language.

Every concept note reaches an uncomfortable moment, usually around page two. I have written the problem statement, objectives, and proposed intervention, and now I am staring at the section titled ‘Expected Outcomes.’ This is where things get philosophical. Will this actually work? Are we solving the problem, or just describing it better? Is this impact, or just well-structured optimism? I leave my desk, go for a quick fix, and look at the skies as if answers are stored there, but they are not.

If you have written enough concept notes, you develop ‘the donor voice’ in your head as your second personality. It appears uninvited and asks uncomfortable questions like, ‘Can you make this more scalable?’ ‘What is the innovation here?’ ’How will you measure impact?’ ‘Can you reduce overheads?’ The last one hurts the most. So I return to the document and start adjusting reality. I make things more efficient on paper, outcomes more certain, risks more ‘mitigated.’ At some point, I realise that I am not just writing a concept note, instead I am negotiating between truth and fundability.

Have you heard about a fine art in fundraising called strategic vagueness? You must say enough to sound intelligent, but not so much that you become accountable. Instead of writing, ‘We will train 1000 farmers,’ you write, ‘We will build the capacity of local stakeholders through targeted interventions.’ Who are these stakeholders? What interventions? That is a journey for another day.

One of my favourite moments is when a concept note meets the field. In the document, community participation is enthusiastic, systems respond efficiently, and timelines are respected. In reality, the meeting starts late, half the participants are confused, and the system is ‘on leave today.’ And yet, the report will still say, ‘The intervention was successfully initiated with active community engagement.’ Because technically, there was engagement, and someone did show up!

Concept notes also have a strange relationship with time, as they do not end, but they evolve. There is Draft, Final Draft, Final_Final, Final_Reviewed, Final_Reviewed_Updated, and the legendary ‘Final_Reviewed_Updated_Latest with version 1.0 to versions n.n. And just when you think you are done, someone sends an email saying, ‘Can we make a few small changes?’ This is how legends are born.

What concept notes really offer is the illusion of control. You design inputs, outputs, outcomes, and impact, and everything flows neatly in arrows and boxes. But development work is not a flowchart; it is more like a messy, unpredictable, human conversation. And yet, we keep drawing boxes, because boxes are fundable.

Every now and then, after multiple cups of coffee, endless sticks of ‘(un)holy smoke’ and several minor existential crises, something magical happens, which is clarity. I suddenly see the program for what it is, what matters, what is unnecessary, what is real. I delete half the document, simplify, and write something honest. For a brief moment, the concept note feels true, and then, almost instinctively, I complicate it again. My colleagues say that I write in Russian! (No offence to Russians here). Because honesty is risky, I add a framework, a diagram, and a few strategic words, and just like that, I am back in the safe zone.

Despite everything, including the caffeine and nicotine dependency, the document gymnastics, and the existential crises, we keep writing concept notes. Somewhere in between the jargon and the formatting, there is a real intention. A belief that things can improve, systems can shift, and people can live better. The concept note is simply the translation of that belief into a language that institutions understand. At the end of the day, I close my laptop. The concept note is sent, the cup is finished, and the existential questions remain unresolved. And still there’s satisfaction, not because the document is perfect, but because I tried to make sense of something complex. Tomorrow, there will be another concept note, another fix, and another moment of staring at a blinking cursor. And I will begin again because this is what we do. We drink coffee and smoke cigarettes, we write concept notes, and occasionally, we question the meaning of it all, preferably before the next deadline.

Why good projects struggle for funding

The social impact sector’s irony is that some of the most thoughtful, community-centred, transformative projects struggle to secure funding, while others that are not so well designed, and sometimes even superficial, find their way into donor portfolios. This contradiction is often explained as a failure of proposal writing or organisational capacity, but such explanations only scratch the surface. The deeper truth lies in understanding donor behaviour, including the incentives, constraints, and biases that shape funding decisions. Good projects are overlooked not because they lack merit, as ‘merit’ is not the primary currency in the funding ecosystem, but because of factors like alignment, risk perception, measurability, and institutional incentives.

At the core of the problem is the simple fact that donors do not fund the ‘best’ projects; instead, they support those that align with their priorities. Every donor operates within a specific thematic, geographic, and strategic framework, often influenced by board directives, political factors, or institutional legacy. A project that is highly relevant to a particular community may still be rejected if it does not fit neatly into a donor’s current focus areas. This creates a subtle but significant distortion in the sector, as organisations begin to design projects around donors’ language and preferences rather than the lived realities of communities. In this process, genuinely valuable ideas can become invisible, not because they lack worth, but because they are misaligned with funding narratives.

This is further compounded by the deeply risk-averse nature of development funding. Donors are not neutral actors, and they are accountable upward to their boards, governments, shareholders, or trustees. This shapes a cautious approach to funding, where the emphasis is on minimising risk rather than maximising impact. Established nonprofits with proven track records are preferred over emerging grassroots organisations, even when the latter may have deeper contextual understanding. Similarly, tried-and-tested models are favoured over experimental or innovative approaches. The consequence is a filtering mechanism that systematically excludes many high-potential projects simply because they appear uncertain or difficult to manage. Ironically, the very qualities like innovation, localisation, and adaptability that make a project transformative are often the ones that make it seem risky.

Now there’s a growing emphasis on measurability in funding decisions. Donors desire clear metrics, defined outputs, and quantifiable results for results-based management and data-driven accountability of projects. While this has enhanced transparency, it has also created a bias toward interventions that can demonstrate immediate, tangible results. Projects focused on infrastructure, service delivery, or training programmes tend to perform better because their outputs are easily measurable. Conversely, initiatives aimed at changing social norms, empowering communities, or strengthening institutions struggle to articulate their impact within the same frameworks. The most complex and deeply rooted development challenges are often the least measurable within the funding cycle, and therefore the least fundable. Good projects operating in these areas are disadvantaged not because they are ineffective, but because their effectiveness cannot be readily quantified.

The nature of donor engagement further complicates the picture, despite frequent references to ‘partnership,’ much of development funding remains transactional. Organisations submit proposals in competitive, opaque processes with limited opportunity for dialogue or feedback. In such an environment, relationships matter enormously. Organisations with prior visibility, networks, or access to donor ecosystems often have a significant advantage, even if their projects are not fundamentally stronger. Trust, built over time, can outweigh the intrinsic quality of a proposal. Conversely, new or lesser-known organisations, particularly those operating at the grassroots level, find it difficult to break into these networks. As a result, good projects often fail not on their own terms, but because they are evaluated in isolation, without the benefit of relational context.

This dynamic is closely tied to a broader structural bias within the global development ecosystem. Local organisations, despite being closest to the communities they serve, receive only a small fraction of direct funding. Donors frequently cite concerns around compliance, financial risk, and administrative capacity, which leads them to channel funds through larger intermediaries. While this may simplify management from the donor’s perspective, it creates a distance between resources and realities. Local initiatives, which may be highly effective and deeply embedded, often remain underfunded or entirely excluded. This is not merely an operational issue, but reflects an implicit hierarchy of trust, where proximity to power and familiarity with donor systems are valued over contextual knowledge and lived experience.

Equally important is what might be called the ‘proposal illusion’, with the tendency to compare the quality of a project with the quality of its documentation. In practice, donors assess proposals, not projects. This places a premium on articulation, structure, and the ability to translate complex realities into donor-friendly language. Organisations with access to skilled writers, consultants, or international exposure are better positioned to succeed, even if their fieldwork is not exceptional. On the other hand, grassroots organisations that may be doing outstanding work often struggle to present it in ways that resonate with donor expectations. The result is a system where storytelling can overshadow reality, and where good projects are overlooked because they are not packaged effectively.

Time horizons further skew funding decisions as donors tend to operate within short funding cycles, typically ranging from one to three years, with success evaluated within this limited timeframe. This creates a preference for projects that can demonstrate quick wins, rather than those that require sustained engagement over longer periods. Yet most of the development challenges, like education reform, livelihood transformation, and social cohesion, are inherently long-term and demand patience, continuity, and iterative learning. When funding is short-term, even well-designed projects can struggle to show meaningful results, making them less attractive to donors. This leads to what is often described as the ‘pilot trap,’ where innovative ideas receive initial funding but fail to scale or sustain due to a lack of long-term commitment.

Another big challenge is the persistent reluctance to fund organisational overheads. Donors often prefer to allocate resources directly to programmatic activities, placing limits on administrative costs such as salaries, systems, and governance. This undermines the very foundations that enable effective implementation. Strong organisations require robust systems, skilled personnel, and institutional stability. When these are underfunded, the quality of implementation suffers, reinforcing donor perceptions of risk and inefficiency. This creates a vicious cycle in which organisations are unable to build capacity, and good projects become difficult to execute at scale.

Underlying all of these factors are the incentives that shape donor behaviour. Funding decisions are rarely neutral as they are often influenced by a range of external and internal considerations. Corporate donors are often guided by brand alignment and visibility, favouring projects that can be showcased or communicated easily. Philanthropic foundations may be influenced by leadership vision, legacy goals, or thematic interests. In each case, the logic of funding extends beyond impact alone. Good projects that do not align with these broader incentives may struggle to gain traction, regardless of their potential.

Bilateral and multilateral donors operate within geopolitical frameworks, where aid allocation may reflect strategic interests as much as development priorities. In the wake of global economic slowdowns, traditional sources of Official Development Assistance (ODA) are shrinking. The U.S., U.K., and several European governments have all announced significant cuts to their ODA budgets. These reductions should have sparked debates about the failures of the aid system, but they largely passed with little reflection. The outcome is a development finance environment that’s simultaneously more selective and more risk-averse. Funders now prioritise large-scale, measurable, and politically ‘safe’ projects that can boast short-term, quantifiable results. Small-scale social initiatives, particularly those addressing systemic or cultural issues like inequality or governance, find themselves outside the funding radar. Even when progressive funding streams exist, for example, climate justice or inclusive innovation programs, they come wrapped in new conditionalities of alignment with national development strategies, ESG benchmarks, or private-sector co-financing. These conditions further alienate grassroots actors who can’t meet such formal requirements.

It is also important to acknowledge a more fundamental constraint of scarcity, as the pool of available funding is limited, while the number of worthy projects is vast. Even in a perfectly functioning system, not all good ideas can be supported. This introduces an element of competition that is not purely based on merit. Projects must not only be good, but must also be timely, visible, and strategically positioned. In such an environment, marginal differences in presentation, alignment, or relationships can determine outcomes, leaving many strong proposals unfunded.

Projects that are technically sound but insufficiently rooted in community realities often struggle to convince donors of their sustainability. Funders have been increasingly looking for evidence of participation, co-creation, and local ownership. However, these elements are difficult to demonstrate within conventional proposal formats, leading to a gap between genuine engagement and its representation. Good projects that are deeply participatory may still fall short if they cannot adequately convey this dimension to donors.

These dynamics suggest that the funding ecosystem does not necessarily reward the intrinsic quality of projects. Instead, it rewards alignment, clarity, measurability, and perceived reliability. This does not mean that donors are acting in bad faith; rather, they are responding to their own constraints and accountability structures. The system, in many ways, is functioning as designed. However, the consequences are significant, as innovative, context-specific, and potentially transformative projects often remain unfunded, while safer, more conventional interventions dominate.If we are serious about tackling poverty, inequality, and climate injustice, we must start by rethinking how funding itself operates. It is not enough to design good projects, but one must also learn to translate them into the language of donors without diluting their essence. This requires strategic proposal architecture, effective communication, and relationship-building. For donors, the challenge is more profound as it involves rethinking risk, expanding definitions of impact, and creating funding mechanisms that are flexible, inclusive, and long-term. Without such shifts, the sector will continue to produce good ideas that never see the light of day, not because they are unworthy, but because they do not fit the system that is meant to support them.

Why India needs a circular textile reuse revolution

The clothes we wear have a hidden afterlife. Even after a garment is worn a few times and forgotten at the back of a wardrobe, its environmental footprint remains in landfills, waterways, and the atmosphere. The global fashion industry today has a material and emissions footprint so large that it rivals that of entire nations. Each year, around 92 million tonnes of textile waste are generated worldwide, most of it ending up in landfills or incinerators, even though a large share of it is still wearable or recyclable. This is not just a lifestyle problem; it is a climate, water, and waste crisis rolled into one. In countries like India, Brazil, and the United States, the scale of textile waste varies, but the pattern remains the same, with fast fashion fuelling overconsumption, linear disposal systems leaking value, and communities paying the price through polluted land, stressed water systems, and rising emissions.

A practical alternative exists, and it is already visible in the reuse models emerging across cities and communities. The ‘collection-sorting-reuse-recycling model’, where clothes donated by households are graded and channelled into resale, regional redistribution, or material recycling, offers a rare triple win. It can save energy and water by avoiding virgin production, reduce landfill pressure and carbon emissions, and create dignified livelihoods across the value chain. In a world searching for climate solutions that also create jobs, textile reuse is a low-hanging fruit hiding in plain sight.

The environmental logic of reuse is powerful. Producing new clothing is energy and water-intensive, especially when fibres are grown, dyed, finished, shipped, and marketed across continents. Cotton alone accounts for massive freshwater use, while polyester is derived from fossil fuels and contributes to microplastic pollution. The fashion sector contributes an estimated 2–8% of global greenhouse gas emissions, making it one of the most carbon-intensive consumer industries.[i] When a garment is reused even once, a large portion of that embedded energy, water, and carbon footprint is avoided. Lifecycle assessments consistently show that resale and reuse pathways can cut emissions per garment by more than half compared to producing a new equivalent, while also sparing thousands of litres of water per kilogram of clothing.[ii] In practical terms, every shirt reused is a shirt not produced, and every kilogram diverted from landfill is methane not emitted during decomposition.

India’s case illustrates both the urgency of the problem and the promise of the solution. The country generates around eight million tonnes of textile waste every year, which is 8.5% of global post-consumer textile discards. India’s textile and apparel sector generates close to four million tonnes of post-consumer textile waste annually, making it one of the country’s largest contributors to landfill, water consumption, and greenhouse gas emissions. While an estimated 57% of used textiles are reused or recycled, these processes take place almost entirely through informal, fragmented, and unregulated channels. The remaining 43% ends up in landfills or is incinerated, reflecting an unsustainable linear ‘buy-use-discard’ consumption pattern that continues to accelerate with the growth of fast fashion[iii].

While India has long traditions of repair and hand-me-downs, rapid urbanisation and fast fashion consumption are overwhelming these cultural buffers. The result is a growing stream of clothing waste in municipal dumps, often mixed with organic waste, making recycling harder and environmental harm more acute. Yet India also hosts some of the world’s most innovative reuse ecosystems. Organisations such as Humana People to People India is demonstrating how urban surplus clothing can be collected and sold through retail channels, and income used for funding social development outcomes[iv], and Goonj collection channelled to rural communities in dignified ways, linking redistribution to community development and livelihoods.[v] Informal networks of sorters, repairers, and traders already keep a significant portion of textiles in circulation, proving that reuse is culturally and economically viable when supported by the right infrastructure. 

Brazil presents a parallel story shaped by urban consumerism and rising awareness. The country generates millions of tonnes of textile waste annually, with a large fraction still going to landfills due to limited formal recycling and reuse systems.[vi] Yet a growing thrift and resale movement, especially among younger Brazilians, is reframing second-hand fashion as both affordable and aspirational.[vii] Community cooperatives and small recyclers are beginning to integrate textile waste into circular micro-economies, creating jobs in sorting, resale, and upcycling. The lesson from Brazil is that cultural acceptance of reuse can shift quickly when affordability, sustainability narratives, and local entrepreneurship align.

The United States, often seen as the epicentre of fast fashion consumption, offers a different scale of lessons. Tens of millions of tonnes of textiles are discarded each year, but the country also has one of the world’s most established second-hand markets, supported by charities, social enterprises, and commercial resale platforms. Organisations collecting used clothing divert billions of pounds from landfills annually, channelling them into domestic resale, international reuse markets, and recycling streams.[viii] Even in a high-consumption society, reuse systems demonstrate that scale is possible when logistics, sorting infrastructure, and consumer awareness are aligned. The American experience shows that reuse is not marginal, but can be commercially viable, and environmentally meaningful at the national scale.

There could be lessons learnt from Brazil and the USA, and good practices replicated in India. Beyond environmental benefits, reuse models unlock employment that matters deeply for India. Every stage of the circular value chain creates work, from collection crews and logistics managers, sorting centre workers trained in grading and repair, retail staff in reuse shops, resellers in Tier II and III towns, and recycling technicians handling end-of-life textiles. Unlike capital-intensive manufacturing, reuse and sorting are labour-intensive, making them ideal for employment generation in peri-urban and rural contexts. India’s textile and apparel ecosystem already employs tens of millions of people, and circular extensions of this value chain can add new layers of income while formalising parts of the informal economy.[ix] For women and youth, especially in low-income communities, reuse enterprises can offer accessible entry points into entrepreneurship and wage work, from operating neighbourhood collection hubs to running small resale outlets.

Such models fit well within India’s national climate adaptation priorities. The National Action Plan on Climate Change[x]emphasises sustainable consumption, waste reduction, and resource efficiency as pillars of climate resilience. Textile reuse contributes to mitigation by cutting emissions embedded in production and avoiding landfill methane, while also supporting adaptation by reducing pressure on water systems and urban waste infrastructure. In water-stressed cities, every litre saved through avoided textile production matters. In flood-prone regions, reducing landfill volume lowers the risk of waste-choked drainage and secondary pollution. Circular textile systems thus become part of urban resilience, not just waste management.

The social enterprise model further adds public value, where profits from resale and recycling can cover operating costs and fund social programs. By reinvesting surpluses into community education, skills training, or local environmental projects, reuse systems can close the loop between consumption and social impact. This can become an excellent example of regenerative economics, where waste becomes a revenue stream that sustains both the enterprise and the communities it serves. When scaled across cities through partnerships with RWAs, municipalities, and CSR programmes, such models can become a distributed infrastructure for circularity, embedded in everyday life rather than confined to pilot projects.

While reuse alone cannot solve fashion’s environmental crisis, overproduction must be addressed, and durable design, extended producer responsibility, and recycling innovation are all necessary. But reuse is the fastest, cheapest, and most socially inclusive solution available today. It requires no new technology breakthroughs, only better organisation of what already exists and conscious consumerism. 

Embracing circular textile reuse at scale in India is not just an environmental choice, but an essential development strategy. It aligns climate action with employment, urban resilience with rural markets, and consumer behaviour with community benefit. Brazil’s cultural shift towards thrift and the USA’s large-scale reuse infrastructure show that such transitions are possible across income levels and cultures. The question is no longer whether reuse works, but whether policy, capital, and civic will can come together to make it the norm rather than the exception. If India gets this right, it will not only reduce its textile footprint but also demonstrate how climate action can be woven into the fabric of everyday economic life.

References 


[i] https://news.un.org/en/story/2025/03/1161636#:~:text=The%20fashion%20industry%20is%20one,of%20global%20greenhouse%20gas%20emissions

[ii] Number Analytics. “The Impact of Recycled Textiles on the Environment.” Lifecycle assessment review, 2024.

[iii] https://reports.fashionforgood.com/report/sorting-for-circularity-india-wealth-in-waste/chapterdetail?reportid=813&chapter=3

[iv] Humana People to People India. “Reuse and Circularity in Textiles”, 2026

[v] Goonj (India). Organisational model and impact summaries, publicly available reports.

[vi] Upcycle4Better. “Textile Recycling in Brazil.” Country brief, 2023.

[vii] Greenbook. “The Thrifting Revolution in Brazil.” Market insight report, 2024.

[viii] Planet Aid

[ix] CSTEP. “India’s Textile and Apparel Sector: Ecosystem and Readiness for EPR.” Policy report, 2024.

[x] National Action Plan on Climate Change (NAPCC), Govt. of India

Confessions of a Fundraiser

By a Head of Development, who has been there, done that. 

I have spent a good part of my career raising funds for livelihoods and entrepreneurship, environmental sustainability, and digital inclusion. These are kinds of work that everyone agrees are deeply important, and expects to be delivered at miraculous speed, near-zero overheads, and with measurable transformation visible by the next board meeting! Over the years, I have learned that in India’s funding universe, March is not just a month but a mood, where phone calls are returned with unprecedented urgency, proposals are rediscovered with fresh enthusiasm, and sustainability plans are requested even before the first grant tranche has cleared. I have learnt to speak fluently about empowerment while explaining, with equal conviction, why empowerment requires trainers, coordinators, field activities, local transport, and a field office. I have learnt that pilots can run for a decade and still be called pilots, that social impact is expected to be both transformative and inexpensive, and that the most common expression of donor admiration is, ‘This is excellent work. Can you replicate in two districts with 20% less budget?’ And yet, I have also learnt that when trust is built patiently, and partnerships are approached as shared responsibility rather than transactional funding, the system does work, unevenly, imperfectly, but often just in time.

If you ever want to test your emotional resilience, professional patience, and metaphysical belief in destiny, try becoming a fundraiser for social impact in India. Not as a hobby or a phase in life, but as a full-time, salaried, KPI-driven profession where your success is measured in crores raised, relationships sustained, and hopes renewed, often all before lunch. Fundraising in India is not a job; it is a personality type. It is a slow-burning spiritual practice. It is also, on some days, a contact sport.

Most fundraisers do not grow up dreaming of this life. No child has ever said, ‘When I grow up, I want to write concept notes, follow up politely seven times, and still be told the CSR budget has already been exhausted for this year.’ Fundraisers are usually people who joined the development sector with good intentions and then stayed because they discovered a rare combination of optimism, masochism, and an above-average tolerance for ambiguity. In India, fundraising also requires fluency in multiple dialects, not linguistic ones, but donor dialects. You must speak CSR, philanthropy, family office, multilateral, HNI, trust, and the particularly tricky language known as ‘let’s take this offline.’

Every fundraising journey begins with a proposal that is equal parts strategy and speculative fiction. A document that must be simultaneously visionary and realistic, innovative yet ‘scalable,’ rooted in community voice and at the same time aligned to the donor’s thematic priorities for the current financial year. The proposal must do many things at once: ‘Solve poverty + empower women + be sustainable by the third year + align with SDGs (preferably all of them) + cost exactly the amount the funder has available + have low overheads but world-class MEL.’ You will spend weeks refining language, perfecting logframes, and polishing budgets, only to be asked in the first meeting, ‘Can you explain this in two lines?’ You will smile, compress your knowledge of years of community work into a sentence, and remind yourself that clarity is a virtue, even when it hurts.

Sooner or later, every fundraiser in India faces the great philosophical question of our time: Why do you need staff to run a project? Recently, another question got added to my great list when a funder asked me, ‘Why do you need field offices to implement a community-based high-touch project?’ Mind you, I managed a straight-faced answer, without any smirk or sarcasm, even though I cursed the day I decided to be a fundraiser.

Admin costs are a suspicious category in the minds of Indian donors. They include dangerous items like salaries, rent, electricity, and internet, none of which, apparently, contribute to impact. As a fundraiser, you become adept at explaining that projects do not run on goodwill and sunlight alone. That field teams do not teleport. That data does not collect itself. You learn to say ‘lean but adequate,’ ‘efficient yet ethical,’ and ‘value for money’ with full sincerity. I have even attempted some humour at times on the negotiation tables, saying, ‘Without admin costs, the project will still exist, but just as an idea.’ Results vary post such statements.

What I have understood is that fundraising in India is less about money and more about relationships. Money is merely the by-product of trust built over years, conversations, coffees, conferences, and carefully worded WhatsApp messages. I have learnt that a ‘quick call’ can last an hour or more, a ‘small grant’ can require six levels of approvals and may take two years; silence doesn’t mean rejection (or acceptance); words from leadership are golden, but if you don’t have that in writing, you are screwed. The fundraiser’s greatest skill is not writing; it is patience. You patiently wait for responses, for board meetings, for the next quarter, for the funder who loved your work but is noncommittal. You wait with optimism, and dignified reminders, gentle ones every couple of weeks.

Then comes the project visit by the funder, usually by some of their board members and senior leadership. Often, they bring moments of high drama along with it. For the donor, it is a glimpse into our community-connect and implementation efficiency. For a fundraiser, it often turns into a logistical marathon involving vehicles, weather, community leaders, beneficiaries, translators, photographers, and a strong hope that nothing goes wrong. In all such visits, we fundraisers pray to some invisible power that the roads are navigable, community meetings start on time, funder’s visibility is primed, and no one asks an unplanned question about funding gaps. If all goes well, the funder says, ‘This is so impactful.’ You nod, beaming. You make a mental note to follow up in three days. At the beginning of my fundraising career in India two decades ago, I often ended up being shocked by the variety of demands by donor representatives visiting project sites. Thanks to the information age, the visiting representatives nowadays are well informed and often invested in social change.

Fundraisers also live at the intersection of data and dignity, translating lived experience into metrics without stripping it of meaning.Indian donors want data and stories, and at times, even at the cost of losing the bigger picture. You learn to convert human change into numbers without losing the soul of the work. You say things like, ‘4025 women trained’, and then you add, ‘Meet Sunita, who now earns independently and negotiates at home.’ You know that neither is sufficient alone, and the narrative together, they might just unlock the next tranche.

How can I forget the ultimate sword of big NO! Rejection is a constant companion of us fundraisers, like a dark shadow. Sometimes polite, sometimes vague, and sometimes dressed up as ‘great work, but not this year.’ You learn not to take it personally, mostly. You also learn that today’s rejection can be tomorrow’s opportunity, because India’s funding ecosystem is small, relational, and cyclical. The donor who said no last year may say yes next year, after changing jobs, priorities, or perspectives. So you keep the door open, always.

Fundraising is emotional labour. You hold hope for communities, for organisations, for teams whose salaries depend on your ability to convince someone that change is worth investing in. You are optimistic on behalf of others, even on days you feel tired. You absorb anxiety, translate urgency, and project confidence. You celebrate quietly when funds come through, and cushion disappointment when they don’t. You are expected to be resilient, persuasive, strategic, and endlessly positive. No one tells you this in job descriptions.

And yet, despite the follow-ups, the spreadsheets, the rejections, the ‘please reduce your budget by 15-20%,’ and often ending up becoming a football between the funder and the grantee management, we choose to stay. Because once in a while, a funder truly listens. Once in a while, a partnership feels equal. Once in a while, funding aligns perfectly with need, timing, and trust. And in those moments, you remember why fundraising matters. Because social impact does not scale on passion alone. It scales on resources, relationships, and people willing to ask again and again for something better.

So here’s to the fundraisers in India: The translators. The bridge-builders. The professional optimists. May your proposals be read, your follow-ups answered, and your impact always exceed your budgets. And may you never lose your sense of humour. Wishing you strong coffee, timely approvals, and generous funders, today and always.

May the force be with you! 

Role of values and ethics in community practice

Community practice sits at the intersection of social change, participatory development, and human wellbeing. It involves working with individuals, groups, and institutions to enhance quality of life, challenge structural inequalities, and strengthen collective agency. Yet, this transformative process is impossible without a strong foundation of values and ethical principles. Values shape the vision and intention behind community action, while ethics guide the methods and behaviours used to pursue that vision. The integrity of community practice, including its legitimacy, trustworthiness, and long-term impact, depends on how practitioners understand and embody these principles. The presentation on Values and Ethics emphasises core values such as service, social justice, dignity and worth of every person, human relationships, integrity, and competence, alongside ethical guidelines including respect, informed consent, confidentiality, and non-discrimination. These are essential elements of responsible and democratic engagement with communities.

Values represent deeply held beliefs about how the world should be and how people ought to behave. They are moral compasses that guide decisions, priorities, and relationships. Values reflect strong beliefs about desired conditions of life and preferred moral behaviour. In community practice, values shape not only personal conduct but also the philosophies of development interventions, determining whether they foster empowerment or dependency, solidarity or charity, rights or favours.

The value of Service embodies commitment to supporting individuals, families, and communities through concrete actions, volunteerism, and compassionate engagement. During the COVID-19 pandemic, undergraduate and high school student volunteers in India demonstrated extraordinary service through fundraising, relief distribution, care work, and digital support for vulnerable households. Their example illustrates that service is not passive goodwill but active participation in alleviating suffering and building resilience. In development studies, service aligns with Paulo Freire’s notion of praxis, which is reflection combined with action to transform reality.

Community practice is inherently political as it confronts power structures, resource inequities, and systemic barriers that perpetuate marginalization. Social justice means equality, human rights, diversity, and opportunities, ultimately contributing to a happier world. A social justice lens ensures that community work moves beyond charitable assistance to structural transformation. From a development studies perspective, the struggle for social justice requires practitioners to advocate for fair distribution of resources, break discriminatory norms, and amplify voices historically excluded from decision-making. Community practice, therefore, demands values aligned with the SDG 5, SDG 10, and SDG 16. 

Recognizing each individual’s inherent dignity and worth is central to ethical community practice. This aligns with human rights frameworks and Amartya Sen’s capabilities approach, which sees development as expanding freedoms and choices. When community practitioners honour dignity, they see people not just as beneficiaries but as partners, experts in their own lived experience. Respecting dignity involves listening without judgment, avoiding stereotypes, and making sure that interventions do not reduce agency.

Building strong relationships and networks for meaningful community development is very important. Trust is the currency of community practice, developed through transparency, empathy, and accountability. Sustainable change cannot be imposed; it emerges from collaborative relationships among stakeholders such as residents, civil society institutions, governments, and markets. Relational practice aligns with theories of social capital, which argue that cohesive communities with strong networks are better positioned to solve collective problems. When practitioners prioritise relationships, they enable shared ownership and long-term stewardship of change processes.

Integrity, which is non-negotiable and rooted in keeping promises, respecting boundaries, and never betraying trust, is essential for legitimacy in community work. Without integrity, community actors can reproduce harmful dynamics of exploitation or manipulation. Practitioners must therefore be consistent in values and actions, resist corruption, and maintain transparency in financial decisions, participation processes, and communication. Integrity also requires humility in recognizing limitations, acknowledging mistakes, and being accountable for consequences. In a context where communities may have experienced decades of unmet promises, integrity becomes a radical act of restoration.

Competence requires practitioners to continuously build knowledge, develop skills, engage in research, and translate learning into action. Competence includes interdisciplinary understanding of poverty, gender, climate resilience, social policy, participatory methodologies, and cultural sensitivity. Competence protects communities from poorly designed interventions that may cause unintended harm. Attending conferences, reading research, and grounding practice in evidence strengthens professionalism and promotes innovation. Competence also means knowing when to collaborate with subject-matter experts instead of assuming expertise.

Ethics provide guidelines to translate values into action. Ethical principles like commitment, respect, informed consent, privacy & confidentiality, non-discrimination, self-determination, social diversity, and boundaries in physical contact and communication are important. These principles prevent abuse of power, ensure fairness, and build trust. Respect and Informed Consent ensure that community members’ rights are upheld and that participation is voluntary and based on understanding. Informed consent is especially important when dealing with research, data collection, health interventions, or sensitive personal histories. Confidentiality and Privacy protect personal information and reinforce psychological safety. Violating confidentiality can cause social harm and erode trust permanently. Self-determination requires practitioners to facilitate agency rather than impose solutions. Communities must remain decision-makers in development processes, consistent with participatory development frameworks. Non-discrimination and respect for diversity demand active challenge to caste, gender, disability, sexuality, religion, and class barriers. A commitment to inclusion transforms communities into spaces of belonging. Ethical conduct concerning physical boundaries, language, and sexual harassment protects dignity and safety. Such ethics create a culture of accountability that strengthens collective values.

Values and ethics together shape the culture of development practice. They influence how decisions are made, how conflicts are resolved, and how change is pursued. Without ethical foundations, community work risks becoming transactional or extractive. Conversely, when values and ethics guide practice, communities become co-architects of development and not mere beneficiaries. Values and ethics also guide practitioners through complexity. Community practice involves tension, competing expectations, and uncertain environments. Ethical frameworks provide a compass and define clear boundaries, ensuring that actions remain aligned with justice and human dignity.

Values and ethics are not supplementary components of community practice. Values such as service, social justice, integrity, dignity, competence, and the importance of human relationships guide development practitioners to commit to empowerment rather than charity and partnership rather than control. Ethical principles like informed consent, confidentiality, respect, and non-discrimination protect the rights of communities and uphold trust. Together, they create moral, relational, and intellectual foundations necessary for transformative development processes. Ultimately, community practice grounded in strong values and ethics nurtures societies where human potential can flourish, justice is prioritized, and diversity is celebrated. When practitioners act with humility, integrity, and commitment, they not only support community change but also become participants in shaping a more equitable and compassionate world.

Read more

  • Freire, P. (1970). Pedagogy of the Oppressed. Penguin.
  • International Federation of Social Workers (2018). Global Social Work Statement of Ethical Principles.
  • Jenkins, R., & Goetz, A. M. (1999). Accounts and accountability: Theoretical implications of the Right to Information movement in India. Third World Quarterly, 20(3).
  • Roy, B. (2010). Learning from Barefoot College. TED.
  • Sen, A. (1999). Development as Freedom. Oxford University Press.