5 steps in building brand image
December 5, 2011 Leave a comment
For start-up branding often takes a backseat to all of the other considerations — such as fund raising and product development. This is unfortunate, for a company’s brand can be vital to its success. Getting your product/service noticed is one of the most essential steps in building a successful Startup. Promoting your startup isn’t the mysterious and magical process some consultants will have you think. Customers experience your brand in numerous ways: products, packaging, price, marketing, sales personnel, etc. It all starts with your unique logo that defines what you do. Read the full post HERE