Competitive analysis for your startup

December 5, 2011 Leave a comment

Businesses happen in highly complex and competitive environment. It’s important to understand strengths and weaknesses your current and potential competitors.  This makes it very important for startups to understand and analyse their competitors and frame their growth strategies [both offensive and defensive] accordingly. In order to understand your competitors thoroughly, it’s impertinent that you do a systematic analysis and assessment rather than relying on informal knowledge and chunks of data that you might ‘know’. Read the full post HERE

Filed under Entrepreneurship Tagged with , , , , , ,

5 key bootstrapping strategies

December 5, 2011 Leave a comment

I have been a bootstrapper from day one since I got bitten by the entrepreneurial bug. I learnt important key lessons from my first Startup that I applied in the next to optimise the chances of its success. Based on my learning, am sharing the following strategies for bootstrapped startups. Read the full post HERE

Filed under Entrepreneurship Tagged with , , , , , , ,

4 keys to startup advertising

December 5, 2011 1 Comment

Startups usually don’t do much advertising in their early stages. Entrepreneurs either think that it will be very expensive, or they don’t get this idea at all to advertise their startups and related offerings. Advertising does have the potential to make your biz get more eyeballs and hence more business. Advertising is an integral part of your overall marketing strategy [Read http://www.stratessence.com/blog/marketing-plan-for-your-startup/]. It can be done through either or a judicious mix of search engine advertising, banner advertising, magazines, newspapers, business directories, radio ads, TV commercials, billboards, mail campaigns, flyers etc. However you need to plan well before using advertising as your tactic for your Startup. Read the full post HERE

Filed under Entrepreneurship Tagged with , , , ,

Economics of your startup

December 5, 2011 Leave a comment

Usually entrepreneurs describe their products & services as they see them. It’s important to describe them from your customers’ point of view. Look the difference between features and benefits of your product/service, and think about them. You need to build features into your product so that you can sell the benefits. You also need to think hard and strategize on what after-sale services you will be giving? Some examples can be delivery, guarantee/warranty, service contracts, support, follow-up, and refund policy. Read the full post HERE

Filed under Entrepreneurship Tagged with , , , , , , , , , ,

← Older posts