Story of a startup: Part 4

Once we decided upon the name of the brand for our green products, and were happy with the sleek and unique name, we invited couple of our friends over momos and coffee to share our ideas and get their feedback as potential consumers. In the meantime, D had designed a brilliant logo for our brand, which further enhanced the name. M & L were our sounding board for the evening over yummy roadside momos [bootstrapping has its own unique flavors], we talked at length about our branding exercise over GreenFlip. We even talked about some tag lines, and L came up with ‘Fashion Flip to Green’, which won by 4:1 vote then and there, and we accepted and adopted the tag line. We finally had a cool brand name, brilliant logo and an excellent and tasteful tagline, all in sync. Read the full post HERE

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Story of a Startup

This is a story of a real time start-up whose genesis began in June 2009. I was bored with monotonous and boring work of being an advisor on tech project consulting for the government, and wanted to experiment. I had past ten years of international experience working in cross-functional roles in various domains [http://www.stratessence.com/team/] , had thought of several ideas for converting into businesses, but was yet to do a formal bootstrapped start-up. It was around this time I had met a brilliant and out-of-box thinker guy who was 8 years younger than I was, already few start-ups old and we used to discuss plenty of ideas over cups of cappuccinos everyday and strategy to convert them into $$$$ earning enterprises. Read the full post HERE

Evaluate Your Startup Idea

For an idea to become a profitable business opportunity, it should be evaluated, both within your current group and experts. I am writing about five major questions to ask while evaluating your business idea, though there can be several more addressing wide array of concerns in order to create a foolproof plan.

Read the full article HERE

Common cold & potential remedies for Startups

Many startup ideas fail to ever be launched and many, many fail within the first year or two. In most cases, the failure has nothing to do with the business idea, but how the business is managed. The business of entrepreneurship is business first, then operations (what your business actually does). The Top Ten startup mistakes that lead to ultimate failure are:

Insufficient Startup Idea Development: Most startups do not fail because the business idea is bad. The problem is that many first-time entrepreneurs fail to actually plan the business before sinking cash into the startup. No matter how great a business idea is, it can’t succeed without detailed planning. Take the time to work through every angle of your business idea. Not only will you have a better grasp of how far your business can go, you will also reduce your risk and prepare yourself to make the best decisions as you go.

Read the full article at: http://www.stratessence.com/blog/business-in-a-backpack-common-cold-potential-remedies/

Social Innovation & Enterprise

All innovation involves the application of new ideas – or the reapplication of old ideas in new ways – to devise better solutions to our needs. Innovation is invariably a cumulative, collaborative activity in which ideas are shared, tested, refined, developed and applied. Social innovation applies this thinking to social issues: education and health, issues of inequality and inclusion, and environment.

Read the full article at: http://www.stratessence.com/blog/social-innovation-enterprise/

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