Managing finances for your startup

Unless your rich dad is bankrolling your entire startup without concern for what and how you spend, you need to keep your expenditures under control, and plan your finances well right from the day zero. This is one of the most important Mantra to make your startup successful, especially for the Bootstrappers. Read the full post HERE

Story of a startup: Part 3

15 days later after our last meeting with S, we met another potential partner, A who showed interest in the idea of Green. Over cups of cappuccinos, we began discussing the idea in detail and crunching numbers and forecasts. The idea was back on track, and it seemed that this is the partnership we have been looking for, that every member of team has set of skills that complements and will help building a strong team to build this start-up and succeed. Read the full post HERE

Story of a Startup – part 2

Next day, armed with our ‘Green-Pop’ idea & never say die approach and enthusiasm, we met S at a coffee shop (CCD). We discussed the idea at length over several cups of coffee. We discussed the target market, pyramid marketing structure to set up the sales chain, sourcing design and in turn starting a pop-art movement in India, identifying and managing vendors, value addition, financial requirements. We were happy that we are on verge of creating something innovative, and with that we decided to meet the following day with some background research on various modalities. Read the full post HERE

Evaluate Your Startup Idea

For an idea to become a profitable business opportunity, it should be evaluated, both within your current group and experts. I am writing about five major questions to ask while evaluating your business idea, though there can be several more addressing wide array of concerns in order to create a foolproof plan.

Read the full article HERE

Product Strategy

A successful product must connect with the personal values of targeted customers. A product experience includes the expression of the product and the interaction with the product. The three main ingredient of any product are, 

  1.  Usefulness of the product that enhance or ease some activity or process
  2.  The product is easy to use and remains consistent in use throughout its expected life
  3.  Desirability of the product.  

Read the full article here

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