Read & Reflect
December 5, 2011 Leave a comment
A business mentor has more entrepreneurial and domain expertise than you and can help in improving productivity, streamlining marketing initiatives, build better business relationships and in retaining key human capital for your Startup. Read ‘Importance of Business Mentoring’ to understand the relevance of a mentor. Read the full post HERE
December 5, 2011 Leave a comment
I have been a bootstrapper from day one since I got bitten by the entrepreneurial bug. I learnt important key lessons from my first Startup that I applied in the next to optimise the chances of its success. Based on my learning, am sharing the following strategies for bootstrapped startups. Read the full post HERE
December 5, 2011 Leave a comment
For start-up branding often takes a backseat to all of the other considerations — such as fund raising and product development. This is unfortunate, for a company’s brand can be vital to its success. Getting your product/service noticed is one of the most essential steps in building a successful Startup. Promoting your startup isn’t the mysterious and magical process some consultants will have you think. Customers experience your brand in numerous ways: products, packaging, price, marketing, sales personnel, etc. It all starts with your unique logo that defines what you do. Read the full post HERE
December 5, 2011 1 Comment
Startups usually don’t do much advertising in their early stages. Entrepreneurs either think that it will be very expensive, or they don’t get this idea at all to advertise their startups and related offerings. Advertising does have the potential to make your biz get more eyeballs and hence more business. Advertising is an integral part of your overall marketing strategy [Read http://www.stratessence.com/blog/marketing-plan-for-your-startup/]. It can be done through either or a judicious mix of search engine advertising, banner advertising, magazines, newspapers, business directories, radio ads, TV commercials, billboards, mail campaigns, flyers etc. However you need to plan well before using advertising as your tactic for your Startup. Read the full post HERE
December 5, 2011 Leave a comment
Even though you may have a constant stream of info through various sources based on which you make your startup decisions, but you may need wisdom of a business mentor to give the right direction and vision for your startup to steer towards the growth path. Mentoring can help improve productivity, build better business relationships and help to retain staff. Remember, a business mentor has more entrepreneurial business experience than you as they have ‘been there done it’ before. Read the full post HERE
Manu Mayank 