Role of values and ethics in community practice

January 19, 2026 Leave a comment

Community practice sits at the intersection of social change, participatory development, and human wellbeing. It involves working with individuals, groups, and institutions to enhance quality of life, challenge structural inequalities, and strengthen collective agency. Yet, this transformative process is impossible without a strong foundation of values and ethical principles. Values shape the vision and intention behind community action, while ethics guide the methods and behaviours used to pursue that vision. The integrity of community practice, including its legitimacy, trustworthiness, and long-term impact, depends on how practitioners understand and embody these principles. The presentation on Values and Ethics emphasises core values such as service, social justice, dignity and worth of every person, human relationships, integrity, and competence, alongside ethical guidelines including respect, informed consent, confidentiality, and non-discrimination. These are essential elements of responsible and democratic engagement with communities.

Values represent deeply held beliefs about how the world should be and how people ought to behave. They are moral compasses that guide decisions, priorities, and relationships. Values reflect strong beliefs about desired conditions of life and preferred moral behaviour. In community practice, values shape not only personal conduct but also the philosophies of development interventions, determining whether they foster empowerment or dependency, solidarity or charity, rights or favours.

The value of Service embodies commitment to supporting individuals, families, and communities through concrete actions, volunteerism, and compassionate engagement. During the COVID-19 pandemic, undergraduate and high school student volunteers in India demonstrated extraordinary service through fundraising, relief distribution, care work, and digital support for vulnerable households. Their example illustrates that service is not passive goodwill but active participation in alleviating suffering and building resilience. In development studies, service aligns with Paulo Freire’s notion of praxis, which is reflection combined with action to transform reality.

Community practice is inherently political as it confronts power structures, resource inequities, and systemic barriers that perpetuate marginalization. Social justice means equality, human rights, diversity, and opportunities, ultimately contributing to a happier world. A social justice lens ensures that community work moves beyond charitable assistance to structural transformation. From a development studies perspective, the struggle for social justice requires practitioners to advocate for fair distribution of resources, break discriminatory norms, and amplify voices historically excluded from decision-making. Community practice, therefore, demands values aligned with the SDG 5, SDG 10, and SDG 16. 

Recognizing each individual’s inherent dignity and worth is central to ethical community practice. This aligns with human rights frameworks and Amartya Sen’s capabilities approach, which sees development as expanding freedoms and choices. When community practitioners honour dignity, they see people not just as beneficiaries but as partners, experts in their own lived experience. Respecting dignity involves listening without judgment, avoiding stereotypes, and making sure that interventions do not reduce agency.

Building strong relationships and networks for meaningful community development is very important. Trust is the currency of community practice, developed through transparency, empathy, and accountability. Sustainable change cannot be imposed; it emerges from collaborative relationships among stakeholders such as residents, civil society institutions, governments, and markets. Relational practice aligns with theories of social capital, which argue that cohesive communities with strong networks are better positioned to solve collective problems. When practitioners prioritise relationships, they enable shared ownership and long-term stewardship of change processes.

Integrity, which is non-negotiable and rooted in keeping promises, respecting boundaries, and never betraying trust, is essential for legitimacy in community work. Without integrity, community actors can reproduce harmful dynamics of exploitation or manipulation. Practitioners must therefore be consistent in values and actions, resist corruption, and maintain transparency in financial decisions, participation processes, and communication. Integrity also requires humility in recognizing limitations, acknowledging mistakes, and being accountable for consequences. In a context where communities may have experienced decades of unmet promises, integrity becomes a radical act of restoration.

Competence requires practitioners to continuously build knowledge, develop skills, engage in research, and translate learning into action. Competence includes interdisciplinary understanding of poverty, gender, climate resilience, social policy, participatory methodologies, and cultural sensitivity. Competence protects communities from poorly designed interventions that may cause unintended harm. Attending conferences, reading research, and grounding practice in evidence strengthens professionalism and promotes innovation. Competence also means knowing when to collaborate with subject-matter experts instead of assuming expertise.

Ethics provide guidelines to translate values into action. Ethical principles like commitment, respect, informed consent, privacy & confidentiality, non-discrimination, self-determination, social diversity, and boundaries in physical contact and communication are important. These principles prevent abuse of power, ensure fairness, and build trust. Respect and Informed Consent ensure that community members’ rights are upheld and that participation is voluntary and based on understanding. Informed consent is especially important when dealing with research, data collection, health interventions, or sensitive personal histories. Confidentiality and Privacy protect personal information and reinforce psychological safety. Violating confidentiality can cause social harm and erode trust permanently. Self-determination requires practitioners to facilitate agency rather than impose solutions. Communities must remain decision-makers in development processes, consistent with participatory development frameworks. Non-discrimination and respect for diversity demand active challenge to caste, gender, disability, sexuality, religion, and class barriers. A commitment to inclusion transforms communities into spaces of belonging. Ethical conduct concerning physical boundaries, language, and sexual harassment protects dignity and safety. Such ethics create a culture of accountability that strengthens collective values.

Values and ethics together shape the culture of development practice. They influence how decisions are made, how conflicts are resolved, and how change is pursued. Without ethical foundations, community work risks becoming transactional or extractive. Conversely, when values and ethics guide practice, communities become co-architects of development and not mere beneficiaries. Values and ethics also guide practitioners through complexity. Community practice involves tension, competing expectations, and uncertain environments. Ethical frameworks provide a compass and define clear boundaries, ensuring that actions remain aligned with justice and human dignity.

Values and ethics are not supplementary components of community practice. Values such as service, social justice, integrity, dignity, competence, and the importance of human relationships guide development practitioners to commit to empowerment rather than charity and partnership rather than control. Ethical principles like informed consent, confidentiality, respect, and non-discrimination protect the rights of communities and uphold trust. Together, they create moral, relational, and intellectual foundations necessary for transformative development processes. Ultimately, community practice grounded in strong values and ethics nurtures societies where human potential can flourish, justice is prioritized, and diversity is celebrated. When practitioners act with humility, integrity, and commitment, they not only support community change but also become participants in shaping a more equitable and compassionate world.

Read more

  • Freire, P. (1970). Pedagogy of the Oppressed. Penguin.
  • International Federation of Social Workers (2018). Global Social Work Statement of Ethical Principles.
  • Jenkins, R., & Goetz, A. M. (1999). Accounts and accountability: Theoretical implications of the Right to Information movement in India. Third World Quarterly, 20(3).
  • Roy, B. (2010). Learning from Barefoot College. TED.
  • Sen, A. (1999). Development as Freedom. Oxford University Press.
Values and Ethics PresentationDownload

(The presentation is from a lecture I delivered in 2022, for graduate students of development practice.)

(The cover image is generated using AI)

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Why Philanthropy Needs to Evolve

November 10, 2025 Leave a comment

Philanthropy has been a force for good across continents, building hospitals, funding schools and universities, feeding communities in crises, taking action to solve social challenges, and underwriting research. While intending to create positive and lasting change in people’s lives and strengthening communities, often, take the form of that giving is the classic ‘donor → beneficiary’ pipeline, which has serious limits. When well-meaning philanthropic entities simply transfer money or material goods to presumed beneficiaries without sharing power, listening deeply, or tracking outcomes with humility, aid can be inefficient, short-lived, and even harmful. To move from transactional charity to transformative social change, philanthropy must evolve toward participatory, locally led, and evidence-based models that empower communities to define problems, choose solutions, and steward resources. Several philanthropic models need to evolve into a new, pluralistic philanthropy that can deliver better, fairer, and more sustainable impact.

The donor-beneficiary model often centres on donors’ priorities. Funders set agendas, design programs, select implementing partners, and measure success by indicators they choose, often from a distance. This creates several structural problems, like,

  • Power asymmetry occurs when donors decide what counts as a problem and which solutions are legitimate. Communities become recipients rather than partners, and local knowledge is sidelined, reducing relevance and local ownership.
  • Templates developed for ease of scale often ignore social-cultural and political nuances at the local level. Programs that look good in donor reports may fail on the ground due to ‘One-size-fits-all interventions.’
  • Short funding horizons and volatility of donors with grants tied to campaign cycles, leftover funds, or financial year budgets can stop abruptly, leaving services unsustainable and organisations stranded.
  • When philanthropy substitutes for systemic public investment, it can relieve governments of responsibility or create dependency among groups who lack the voice to advocate for longer-term change.
  • Donors are accountable to boards or taxpayers, with limited accountability to the communities they aim to serve; evaluation is often internal and narrowly framed.

These limitations are not theoretical as reviews of philanthropic practice repeatedly find that participation is often performative, i.e., consultation exercises without power transfer. Scholarly and practitioner literature has called out the gap between rhetoric and sustainable commitment to community-led approaches. This is the moment for a pivot to an evolved philanthropic approach that can complement the traditional giving through,

  1. Participatory and community-led decision-making: Communities should help set priorities and co-design programs. Participatory grant-making moves power to those closest to problems, bringing lived experience into funding decisions and increasing the legitimacy and likely effectiveness of interventions.
  • Local leadership and capacity building: Funding should invest in local institutions (community groups, cooperatives, NGOs, social enterprises), and not only project outputs. That means unrestricted core support, leadership development, and multi-year commitments that enable organisations to mature and adapt.
  • Data-driven learning and accountability: Rigorous use of data and learning systems can help tailor solutions, track impact, and course correct. Data must be used ethically, with local ownership and attention to privacy and power dynamics.

When combined, this approach will shift philanthropy from a mere supplier of goods to an enabler of agency. Some good practices from around the world show how participatory and locally led philanthropy can function in practice, and who can act as torchbearers for philanthropic communities in their regions.

Indian philanthropic institutions combine traditional grant-making with newer models. Tata Trusts has invested heavily in the Data-Driven Governance (DELTA: Data, Evaluation, Learning, Technology, and Analysis) framework for strengthening local governance and planning. Their approach works with government entities and communities to build data systems that inform local decision-making rather than impose external solutions. This demonstrates how philanthropy can facilitate evidence-based public systems while engaging local institutions rather than bypassing them.  

Azim Premji University and Foundation have made community engagement in educational work prominent, emphasising long-term partnerships with local schools and communities rather than one-off interventions. Their community engagement model underscores the importance of listening, iterative learning, and strengthening public institutions rather than substituting for them.  

In Southeast Asia, funder collaboratives demonstrate a shift from isolated donors to pooled funds that support locally relevant priorities. The Asia Community Foundation’s 30×30 Southeast Asia Ocean Fund, launched in January 2025, is a recent example. The fund pools resources to protect coastal and marine ecosystems with an emphasis on inclusion and equity, supporting local stewards and communities rather than exporting conservation blueprints. Collaborative funds like this allow donors to align with regional expertise, reduce duplication, and focus on communities affected by interventions.  

The USA has been an incubator for participatory grant-making experiments. Major foundations and movements, spurred by crises such as the COVID-19 pandemic and racial-justice mobilisations, have explored models that transfer decision-making authority to communities. For instance, mainstream philanthropic institutions like Ford Foundation have published reflections on why participatory grant-making mattered during crises and how it can be institutionalised, noting its capacity to surface local priorities and accelerate equitable responses. While the U.S. landscape is mixed (with many foundations still operating traditionally), the growing body of practice shows that community-led funding can be both rapid and rights-respecting when donors cede control.  

The literature and practice of participatory and community-led philanthropy are growing across Africa, rooted in traditional values of solidarity, mutuality, and shared support. Researchers and practitioners have documented participatory grant-making and community governance innovations, arguing that ceding decision rights to local actors helps align funding with local priorities and sustains outcomes. While capacity and infrastructure challenges exist, the momentum toward locally governed funding systems is notable in contexts where external donors historically dominated the agenda. Recent examples of participatory grant-making (such as Harambee in Kenya, Ujamaa in Tanzania, and Ubuntu across the continent) synthesise these trends and highlight both promise and challenges.  

Participation, local leadership, and data are crucial for effective philanthropy because they shift power dynamics, increase relevance and impact, and improve decision-making based on evidence rather than assumption. This approach moves away from traditional, top-down models toward more equitable, efficient, and sustainable processes. Participatory philanthropy and grant-making processes will lead to,

  • Greater relevance when communities help design interventions, uptake and adaptation increase. Local actors understand cultural norms, political constraints, and practical hurdles that external project designers often miss.
  • Sustainability of programs that are owned by communities beyond the grant cycle. Unrestricted support and capacity building enable organisations to respond flexibly to emerging needs.
  • Data systems that include local stakeholders enable rapid feedback loops, like what’s not working can be quickly spotted and fixed, and successes can be scaled responsibly, improving impact through iterative learning.
  • Participatory philanthropy is not neutral, as it intentionally rebalances power by giving those affected by problems a say in solutions.
  • Cost-effectiveness through local knowledge increases returns on investment.

To evolve to the new and effective models of philanthropy, funders should take practical steps such as shifting money and power by moving a significant percentage of grant money into participatory processes and community-governed pools. They should offer multi-year, unrestricted funding and simplify application and reporting requirements. Investing in intermediary infrastructure is crucial, so supporting local philanthropy platforms, community foundations, and capacity builders, incubators, and accelerators who can channel funds and help communities administer grants is essential. Building data partnerships with communities by funding local data systems, such as community scorecards, participatory monitoring, and open data platforms that are owned and governed by communities, while ensuring ethical data practices, is also important. Co-designing evaluation frameworks with community actors to develop success metrics that prioritise outcomes valued by the community, such as economic stability, dignity, and local governance, rather than just donor KPIs, is very much required. Additionally, funders should reward adaptive learning by creating grant mechanisms that allow for iteration of ‘pilot-learn-adapt-scale’ rather than penalising change as ‘failure.’ Lastly, funders should role model humility and plan for their responsible exit by strengthening local institutions so they can sustain without perpetual external support.

However, it’s important to understand that not every ‘participatory’ label signals a real transfer of power. Donors must avoid superficial practices, like convening consultations for optics, creating advisory committees without decision rights, or funding only projects that align with preselected agendas. Genuine participation requires structural changes like in the boards, budgets, and governance processes, that reflect shared authority.

Philanthropy has great potential to speed up solutions to poverty, climate change, governance problems, and social inequality. To shift from charity to meaningful change, funders need to be willing to relax control, invest in local leaders, and support strong, community-led data and learning systems. Examples from India, Southeast Asia, the U.S., and Africa demonstrate various approaches such as data partnerships that improve governance, pooled funds that empower local stewards, and participatory grant making that changes who makes decisions. Effective, equitable, and sustainable change emerges when those affected by problems help define and lead the response. Philanthropy’s evolution from a one-way pipeline of resources to a platform for shared power is not just desirable, it’s necessary if we want charitable funding to do more than temporarily relieve suffering. They must catalyse systems that let communities thrive on their own terms.

Download Philanthropy Assessment Tool, a practical self-assessment for equitable and transformative philanthropy by funders, family offices, foundations, and CSR.

Philanthropy Assessment ToolDownload

(Disclaimer: The opinions expressed are those of the author and do not purport to reflect the views or opinions of any organisation, foundation, CSR, non-profit or others.)

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Top 10 must-read Books for Social Impact Professionals

October 6, 2025 Leave a comment

Social impact professionals face challenges that require both strategic thinking and deep empathy. Whether working in non-profits, CSR, philanthropy, development agencies, or social enterprises, professionals in these fields need to balance passion for change with evidence-based approaches to development. Books remain one of the most powerful ways to gain insight, inspiration, and tools for creating sustainable social impact.

I have put together a list of ten must-read books that every social impact professional should consider adding to their shelf, as they are on mine. These books are on leadership, systems thinking, innovation, fundraising, evaluation, and purpose. They provide both the vision and the practical tools needed to make a lasting difference.

1. “How to Change the World: Social Entrepreneurs and the Power of New Ideas” by David Bornstein

David Bornstein profiles pioneering social entrepreneurs who are solving some of the world’s toughest problems with creativity and determination. From rural health initiatives to innovative education programs; from rural poverty in India to discrimination against gypsies in Central Europe; from industrial pollution in the United States to child prostitution in Thailand, the book shows how individuals and organizations can catalyse systemic change. For social impact professionals, it provides concrete case studies and a roadmap for thinking beyond short-term solutions. It offers inspiration and practical lessons in scaling impact, showing how bold ideas combined with persistence can transform communities.

2. “The Blue Sweater: Bridging the Gap Between Rich and Poor in an Interconnected World” by Jacqueline Novogratz

Jacqueline Novogratz, founder of Acumen, blends personal narrative with the evolution of impact investing. Her journey from traditional philanthropy to patient capital investing shows how financial innovation can tackle poverty while respecting dignity. It challenges professionals to rethink charity and aid, emphasizing sustainable solutions that empower rather than create dependency.

3. “Creating a World Without Poverty: Social Business and the Future of Capitalism” by Muhammad Yunus

Nobel laureate Muhammad Yunus introduces the concept of “social business”, a business model designed not for profit maximization but for solving social problems. Drawing on his work with Grameen Bank and microfinance, Yunus presents a radical yet practical vision of blending entrepreneurship with social change. It inspires a new way of seeing markets and entrepreneurship as allies in social development, especially for professionals exploring hybrid models of impact.

4. “The Lean Startup” by Eric Ries

At first glance, this book seems more suited to tech entrepreneurs than social impact leaders. Yet, its core idea of test, learn, iterate has transformed the way many social innovations are designed and scaled. Social enterprises and NGOs increasingly use lean principles to reduce waste, validate solutions with communities, and adapt quickly. Because social impact efforts often operate under resource constraints, adopting lean experimentation can make interventions more effective and sustainable.

5. “Measuring What Matters: Tools for Aligning Capital and Impact” by Rodney Schwartz & Geoff Mulgan (or substitute with John Doerr’s “Measure What Matters” depending on focus)

Impact measurement remains one of the most pressing challenges for the field. This book provides frameworks and practical tools for defining, measuring, and aligning impact with mission. It explores case studies of organizations that have successfully embedded impact metrics in their operations. It equips professionals with methods to track progress, communicate value to funders, and ensure accountability without losing sight of mission.

6. “Switch: How to Change Things When Change Is Hard” by Chip Heath and Dan Heath

Social impact work is essentially about behaviour change, whether convincing communities to adopt healthier practices, companies to embrace sustainability, or policymakers to reform systems. “Switch” explains why people resist change and offers strategies to inspire collective action. It’s a practical guide to leading change management in complex social contexts, with evidence-based techniques that can be applied across sectors.

7. “Development as Freedom” by Amartya Sen

Economist and Nobel laureate Amartya Sen reframes development not simply as economic growth but as the expansion of human freedoms. He argues that true development empowers individuals with choices, agency, and opportunities. For anyone engaged in social impact, this book provides a philosophical foundation. It reminds professionals that the goal is not just programs or numbers, but human dignity and freedom.

8. “The Infinite Game” by Simon Sinek

Social impact work is not about short-term wins but about long-term transformation. In “The Infinite Game,” Sinek contrasts finite games (with fixed rules and winners) with infinite ones (driven by purpose and adaptability). Social impact is clearly an infinite game, requiring resilience and continuous rethinking. It equips leaders with the mindset needed to sustain impact, avoid burnout, and build organizations that thrive beyond immediate results.

9. “Winners Take All: The Elite Charade of Changing the World” by Anand Giridharadas

This provocative book critiques the global elite’s role in shaping the social impact landscape. Giridharadas argues that many wealthy philanthropists and corporations pursue impact while preserving the very systems that cause inequality. Even if one disagrees with all its conclusions, it challenges professionals to reflect critically on power, privilege, and accountability in the sector.

10. “The Systems Work of Social Change: How to Harness Connection, Context, and Power to Cultivate Deep and Enduring Change” by Cynthia Rayner and Francois Bonnici

Addressing complex issues like poverty or climate change requires a systems lens. This book offers practical insights into how organizations can shift from isolated interventions to systemic approaches that address root causes. It helps professionals understand complexity, collaborate across sectors, and design interventions that endure over time.

The work of social impact professionals is as inspiring as it is demanding. It calls for creativity, humility, persistence, and continuous learning. The ten books highlighted above represent a spectrum of ideas, from the visionary and philosophical to the highly practical. Together, they offer a toolkit for navigating the challenges of creating social good in a complex, globalized world.Reading these books won’t just sharpen your technical skills, they will also deepen your sense of purpose, expand imagination, and foster resilience. For professionals committed to solving humanity’s most pressing problems, these works serve as companions, guides, and sometimes challengers, reminding us that lasting change is possible when ideas, innovation, and values align.

(Cover image is designed using AI)

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Data is Divine

October 21, 2024 1 Comment

“In God we trust. All others must bring data.” This quote, made by W. Edwards Deming holds true (and may even supersede God for some as Divine).

I have been in love with data right from my school years and the mysteries of the world it holds. I have tried to develop data driven models on human relationships, the movement of animals, finding patterns in the ways of the world, and later designing programs of social impact for challenging poverty, and policy development. In the end, we all are data, from the moment we are an idea until long after we pass away.

“Data is divine” highlights the growing understanding of data’s vital significance in modern society, in much the same way that religious or spiritual values have directed civilizations throughout history. In today’s digital age, data powers innovation, decision-making, and advancement in all fields, including governance, research, business, healthcare, and lifestyle.

1. Data as a source of truth: Data is frequently regarded as an impartial depiction of reality, providing information on trends and occurrences that may be imperceptible to anecdotal experience or intuition. In this way, data has a unique position as the basis for making well-informed decisions and uncovering hidden facts.

2. The power of data in innovation: Data is driving advancements in domains like healthcare, finance, and climate science and is revolutionizing industries as it powers AI/ML and sophisticated analytics. This emphasizes how data has the “divine” ability to spark significant change. The use of data for enhancing human welfare, from preventing pandemics through data-driven epidemiology to lowering inequality by studying societal trends has been in use. When applied sensibly and morally, it can aid in resolving some of the most pressing issues facing society.

3. Data as omnipresent: From the apps we use daily to the systems that manage our cities, data is present everywhere in the modern world. Its pervasiveness is comparable to a certain “divine” quality in that it affects almost every facet of contemporary life, whether we are conscious of it or not.

4. Data and ethics: Data carries a great deal of responsibility along with its power. Similar to supernatural knowledge, there are significant ethical ramifications to the way we collect, use, and safeguard data. Data misuse can result in inequality, manipulation, and privacy violations. As a result, it is crucial to handle data with dignity, openness, and ethics.

“Data is divine” also implies that we must treat it with deference and accountability while simultaneously appreciating its immense importance in shaping our future. We need to balance the power of data with ethical considerations as our world grows more and more data driven. The following are some crucial strategies to preserve this equilibrium,

1. Data privacy and informed consent: People ought to be in charge of how their information is gathered, kept, and utilized. It is not appropriate to force them to divulge information. Companies must be open and honest about their data practices so that users know what information is being gathered and why. Clear and informed consent should not be buried in complicated terms and conditions. Data literacy is essential among general population so that they are aware of the consequences of disclosing personal information, and the dangers of data misuse.

2. Data minimization: Only gather information that is absolutely required for the current job. This reduces the possibility of abuse and shields people from needless exposure. I’ve seen in recent years how social development initiatives gather and store vast amounts of data, with donors coercing their nonprofit partners to obtain it, yet this doesn’t address any societal issues. It is crucial to have a conscious grasp of what is needed.

3. Data bias and fairness: AI/ML systems may reinforce or increase biases found in the training data. Therefore, diversifying datasets, employing inclusive development techniques, and reviewing algorithms for bias are all necessary to ensure fairness.

4. Equitable data access: One way to lessen inequality is to make sure that data access and its advantages are shared equitably among all communities. This entails preventing the reinforcement of systemic disadvantages while ensuring that marginalized groups have access to data-driven insights.

5. Data governance and accountability: To ensure that data is utilized properly, organizations and governments must establish robust data governance policies and ethical frameworks. To stay up with the latest developments in technology, these policies must be revised regularly. It is imperative to establish unambiguous lines of accountability for the handling and utilization of data. Data practices can be kept moral and in line with social standards with the support of independent oversight organizations or ethics boards.

6. Regulation and legal safeguards: Strong data protection laws that impose restrictions on how businesses and organizations can gather, keep, and handle personal data must be enforced by governments. Laws that address issues like accountability for algorithmic judgments, eliminating discrimination, and safeguarding human rights in AI-driven systems are crucial for the ethical application of automation and artificial intelligence. Because technology is changing so quickly, regulatory models must be adaptable and flexible to support innovation and enable quick responses to emerging ethical dilemmas.

7. Data for social good: Data can and should also be used positive social impact including lowering inequality and poverty, combating climate change, and improving public health. Governments, corporations, and civil society organizations working together can help guarantee that data is used morally and for the good of society. These collaborations may result in common frameworks for the ethical use of data.

A multifaceted strategy including legislation, transparency, public education, and proactive governance is needed to strike a balance between the power of data and ethical issues. Prioritizing the defence of individual rights, maintaining equity, and advancing the common good while fostering innovation should be the main goals of ethical data use. Through cultivating a culture of accountability and responsibility, we can leverage data’s promise (and divinity) without sacrificing moral principles.

Disclaimer: The opinions expressed are those of the author and do not purport to reflect the views or opinions of any organization, foundation, CSR, non-profit or others

Cover Photo: This is an AI generated image.

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Importance of family counseling in entrepreneur selection

September 24, 2024 Leave a comment

A person requires to possess both ‘can do’ attitude and aptitude for business to start on an entrepreneurial journey. But is that enough? Often an entrepreneur’s success is celebrated as an individual, but seldom the support system in the form of family and friends are discussed due to which the entrepreneur has achieved success. This is irrespective of the nature and size of business, geography, gender and backgrounds of the entrepreneur, and investment that goes in the venture.

While there’s no age to starting a business, the development programs I am working with focuses on women and girls in the age group of 18-50 years from poor and low-income households in the rural areas, with a desire to be self-employed and in future create employment for the youth in their respective villages. Selection processes of such aspiring entrepreneurial women vary depending on the model and approach of the programs. For the conventional businesses existing vocational skills and basic business acumen is analyzed, for others apart from these qualities, level of confidence, ability to invest their time, efforts, and money, general awareness, and other aptitude tests are conducted to measure the eligibility. What remains common across, and I believe is one of the most crucial factors for them to succeed from the word go is the support of their families, which remains the backbone of their ventures during and after the programmatic support. Therefore, post shortlisting of a potential entrepreneurial candidate, family counselling becomes the ultimate decider for her to join the program. And no, it has nothing to do with patriarchy. It’s same for any gender, and I think anywhere in the world. I have been a serial entrepreneur in my past, and have experienced in firsthand that without family support, I could have only done so much.

Family background including the size, type, and economic status can influence entrepreneurs’ and, therefore, entrepreneurship development. Even if the entrepreneurial spirit doesn’t necessarily run in the family, their support plays a vital role in an entrepreneur’s journey. Through their belief, encouragement, constant motivation, and involvement, families provide a nurturing environment for entrepreneurial growth.

In the process of meeting the family at their house in the village and discussing about their current livelihood and income sources, level of education in the household, aspirations and future plans, nature of relationship with the potential entrepreneurial candidate, sharing about the program, and earning their commitment of being the wind  beneath the wings of their daughters, daughters-in-law, wife, and in turn building trust is the main agenda of the family counselling. This support is the most important step and measure for induction of an aspiring candidate in our entrepreneurship program. Garnering this support is half the battle won for the aspiring entrepreneur.

The hard work has to be of the entrepreneur, but families give financial assistance and provides the seed capital for the start-up, provides emotional assistance keeping the morale high during those challenging and difficult times that every entrepreneur undergoes, promote the venture in their long curated networks both within and outside their villages through word-of-mouth, volunteer their time at the business to attend to customers and promotion, and more importantly celebrate even the small moments of joy together.

Apart from money and market, family support is the third pillar of the tripod, which drives entrepreneurial success.

If you want to know more about designing rural women entrepreneurship projects and/or learn about family-counselling for rural entrepreneurship, feel free to connect.

(First published on LinkedIn on 6th March 2024)

Disclaimer: The opinions expressed are those of the author and do not purport to reflect the views or opinions of any organization, foundation, CSR, non-profit or others

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