Managing finances for your startup

Unless your rich dad is bankrolling your entire startup without concern for what and how you spend, you need to keep your expenditures under control, and plan your finances well right from the day zero. This is one of the most important Mantra to make your startup successful, especially for the Bootstrappers. Read the full post HERE

An alarmingly high percentage of startup closures are due to poor financial management. If your business is not going to be profitable, it won’t survive. You need to have a sound financial budget for projected expenses, startup costs, sales, revenue, profits, etc. Financial management is actually not too difficult if you are using the right set of tools, but is one of the most important factors for the success of any startup.

You need to spend time thinking about the optimal financial management in the current planning process of your startup, which will make it ready to take advantage of opportunities as they come together. I will recommend that as the founder of your startup,  it will be in your best interest to learn and be comfortable with numbers. Believe me, no part of financial management is rocket science, and you can easily learn to understand how each aspect of your financial plan affects your startup, which will allow you to quickly find optimal solutions to increase profitability.

Story of a startup: Part 4

Once we decided upon the name of the brand for our green products, and were happy with the sleek and unique name, we invited couple of our friends over momos and coffee to share our ideas and get their feedback as potential consumers. In the meantime, D had designed a brilliant logo for our brand, which further enhanced the name. M & L were our sounding board for the evening over yummy roadside momos [bootstrapping has its own unique flavors], we talked at length about our branding exercise over GreenFlip. We even talked about some tag lines, and L came up with ‘Fashion Flip to Green’, which won by 4:1 vote then and there, and we accepted and adopted the tag line. We finally had a cool brand name, brilliant logo and an excellent and tasteful tagline, all in sync. Read the full post HERE

Story of a startup: Part 3

15 days later after our last meeting with S, we met another potential partner, A who showed interest in the idea of Green. Over cups of cappuccinos, we began discussing the idea in detail and crunching numbers and forecasts. The idea was back on track, and it seemed that this is the partnership we have been looking for, that every member of team has set of skills that complements and will help building a strong team to build this start-up and succeed. Read the full post HERE

Story of a Startup – part 2

Next day, armed with our ‘Green-Pop’ idea & never say die approach and enthusiasm, we met S at a coffee shop (CCD). We discussed the idea at length over several cups of coffee. We discussed the target market, pyramid marketing structure to set up the sales chain, sourcing design and in turn starting a pop-art movement in India, identifying and managing vendors, value addition, financial requirements. We were happy that we are on verge of creating something innovative, and with that we decided to meet the following day with some background research on various modalities. Read the full post HERE

Story of a Startup

This is a story of a real time start-up whose genesis began in June 2009. I was bored with monotonous and boring work of being an advisor on tech project consulting for the government, and wanted to experiment. I had past ten years of international experience working in cross-functional roles in various domains [http://www.stratessence.com/team/] , had thought of several ideas for converting into businesses, but was yet to do a formal bootstrapped start-up. It was around this time I had met a brilliant and out-of-box thinker guy who was 8 years younger than I was, already few start-ups old and we used to discuss plenty of ideas over cups of cappuccinos everyday and strategy to convert them into $$$$ earning enterprises. Read the full post HERE

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