Navigating the Road to Sustainability for Nonprofits in India

Source: Idea taken from Foraker group model

Sustainability has become a buzzword across industries, and for nonprofits in India, it’s more than just a trend—it’s a necessity! Sustainability in the nonprofit sector is a critical issue that encompasses not only environmental stewardship but also financial stability, organizational resilience, and long-term impact. Nonprofits, by their nature, are dedicated to addressing social, economic, and environmental challenges, often with limited resources and high expectations. With India’s rapid economic shifts and evolving social landscape, understanding and overcoming these hurdles is essential for nonprofits striving to make a lasting difference.

Key Challenges Facing Nonprofits in India

1. Funding Instability:  One of the most significant challenges facing nonprofits is financial instability. Nonprofits rely heavily on donor contributions, government grants, and CSR grants, which can be unpredictable and subject to economic fluctuations. Furthermore, many donors prefer to fund specific projects rather than general operations, leaving nonprofits vulnerable to financial shortfalls. The global economy, changing donor priorities, and a lack of diversified income streams often impact an organization’s ability to plan and execute long-term projects. This gets further compounded by competition among nonprofits for limited resources.

Nonprofits must constantly innovate and demonstrate their impact to attract and retain donors. This requires significant investment in fundraising and partnership strategies, donor relations, and marketing, which are resource-intensive and divert attention from core mission activities, often resulting in chicken-egg situations.

2. Administrative and Operational Inefficiencies:  Many nonprofits in India struggle with limited administrative resources and inefficient operational practices. Limited resources lead to outdated technologies, inefficient processes, and a lack of professional expertise. Inefficiencies in management, compliance, accounting, and reporting undermine the effectiveness of programs and reduce transparency, negatively impacting stakeholders and donors’ trust. This is more challenging for smaller organizations with limited administrative capacity.

3. Regulatory and Compliance Maze: Managing the complex regulatory landscape in India is challenging for nonprofits. Compliance with legal requirements, such as the Foreign Contribution Regulation Act (FCRA) and the Goods and Services Tax (GST), requires careful attention to detail and significant administrative effort. Changes in regulations and stringent reporting requirements add to the administrative burden. Staying compliant while adapting to new regulations can strain organizational resources and divert attention from mission-critical activities.

4. Capacity Building and Skill Gaps: The nonprofit sector often faces challenges related to human resources. There is a growing need for skilled professionals who can handle strategic planning, fundraising, and program management, leading to organizational sustainability. The sector often faces challenges in attracting and retaining skilled professionals due to budget constraints and lower salaries compared to the private sector.

Capacity building requires investing in learning and development for employees. However, many organizations lack the resources to provide comprehensive training programs or to hire experienced professionals. This often limits their ability to effectively manage programs, drive strategic initiatives, and ensure organizational growth.

5. Measuring Impact: Measuring and presenting evidence-backed impact is essential for donor confidence and organizational effectiveness. Nonprofits need to develop robust monitoring and evaluation frameworks to assess the outcomes and effectiveness of their programs. However, many organizations struggle with setting up these systems due to limited resources and expertise.

 Strategies for Enhancing Sustainability

1. Diversifying Funding Sources: To address funding instability, nonprofits need to explore multiple revenue streams. This includes engaging in social entrepreneurship and blended finance opportunities, establishing partnerships with businesses, leveraging online crowdfunding platforms, and digital fundraising. Creating a diversified funding base helps in reducing dependency on a single source and enhances financial stability.

2. Leveraging and Embracing Technology: Technology offers significant opportunities for enhancing operational efficiency and reach. Digital tools can streamline administrative processes, improve data management, and facilitate better communication with stakeholders through online platforms and social media. Adopting technology also opens avenues for online fundraising and virtual program delivery such as webinars, workshops, and training.

3. Building Stronger Partnerships: Collaboration with other nonprofits, governmental agencies, and private sector organizations can amplify the impact of initiatives and improve sustainability. Strategic partnerships can provide access to additional resources, expertise, and networks. Strategic alliances can also lead to cost savings through shared services and joint initiatives. By working together, organizations can leverage each other’s strengths, reduce duplication of efforts, and achieve greater impact.

4. Investing in Human Capital: Prioritizing the development of human resources is crucial for organizational growth and sustainability. Nonprofits should invest in training and capacity-building programs for their staff and volunteers through training programs, workshops, and professional development opportunities. Creating a culture of continuous learning and career advancement opportunities can enhance program delivery, improve management practices, organizational resilience, and employee retention. Leadership development is particularly important for long-term sustainability. Cultivating strong leaders within the organization can drive strategic planning, innovation, and effective decision-making.

5. Enhancing Transparency and Accountability: Building trust with stakeholders through transparency and accountability is essential for long-term success. Nonprofits should adopt the best practices in financial management, regularly publish impact reports, and engage in open communication with donors and stakeholders. Transparency not only attracts more funding but also strengthens community support. Implementing robust internal controls and conducting regular audits can help maintain financial integrity and accountability. Additionally, engaging stakeholders in decision-making processes and soliciting feedback can enhance organizational credibility and responsiveness.

6. Adopting Sustainable Practices: Integrating sustainability into program design and organizational operations can drive long-term impact. Nonprofits should consider the environmental impact of their activities and seek to minimize their footprint. This might involve adopting green practices, such as reducing waste, conserving energy, and promoting eco-friendly initiatives. Sustainable practices also include ensuring the long-term viability of programs. This involves designing initiatives that can be sustained over time, building local capacity, and fostering community ownership. By promoting sustainability within programs, nonprofits can create a transformative impact.

The road to nonprofit sustainability is full of challenges, but with innovation, partnership, and a commitment to continuous improvement, nonprofits can navigate these challenges and continue to make a meaningful impact on society.  As the sector is continuously evolving, embracing sustainability will be key to ensuring that nonprofits can adapt to changing circumstances continue to remain steadfast in their mission, and drive positive social change for years to come.

Disclaimer: The opinions expressed are those of the author and do not purport to reflect the views or opinions of any organization, foundation, CSR, non-profit or others

Social Capital in India: Old wine new bottle

Photo source: http://entrepid.sg

India faced the problems of economic development and poverty eradication twice on a massive scale. Firstly, it was felt acutely just after independence and secondly, it is being felt still more acutely, today, when under the pressure of globalization, India has to turn to United States of America and western countries for its development. When Indiabecame independent from the British rule in 1947, Pt. Jawaharlal Nehru as the first Prime Minister of India, felt the need to develop an independent economic system. To strengthen independence and make it more meaningful for the common man, the issue was hotly debated. The American and western experts termed the debate on independent economic system as a futile exercise. They argued that as India was divided into so many castes, religions, languages and regions it could not create a large, well organised market system. They believed that Indians were people with spiritual leanings who cared more for the world here after. And therefore, it was believed that these Indian common men had little interest in savings or profit making. They even quoted Shankaracharya, in their support whose teachings said, ‘O fools, wealth can never give you satisfaction. So renounce all desires. Be wise and contented and happy with your lot.’

In this way the western masters did all they could to dissuade India from modern industrialisation. But JL Nehru and the subsequent PM Smt. Indira Gandhi never felt discouraged and made concerted efforts to develop an independent economy and achieved unprecedented success in this direction.

Surprisingly enough, these advisors have appeared again, this time in the form of institutional system like World Bank. They claim that lack of Social Capital is at the root of growing socio-economic disparity, corruption and rising crimes in the country. Therefore,India should desist from opposing international economic system (as witnessed inCancun) and make an all-out effort to create Social Capital. Robert Putnam, Francis Fukuyama and World Bank worked as Think Tank behind this campaign. Putnam was the chief exponent of the modern concept of Social Capital. He discussed this concept in detail in his famous book, ‘Making Democracy Work: Civic traditions in Modern Italy’ published in1993. In his opinion ‘Social Capital’ is closely associated with the kind of social organization which is based on mutual trust and accepted standards of social conduct. These elements work as networks that develop the work culture of the society that pave the way for combined social efforts for economic progress and prosperity. In other words, ‘they create a social affinity that helps people work together and thereby increase production’.

Francis Fukuyama underlined the importance of ‘Social Capital’ in his book ‘Trust and the Great depression’. He further emphasised its role in his pamphlet ‘Social Capital and Civil society’, which he wrote for International Monetary Fund. According to Fukuyama Social Capital is essential for modern economy to function efficiently. No liberal democracy can function without it nor can modern culture survive without it.

World Bank considers Social Capital as the lost link of development. The concept of Social Capital with its inherent implications is not entirely new for India. Right form the ancient times people were instructed to work together. It has been the basis of joint family, caste-system, society and religion. Lord Buddha preached, ‘Sangham Sharanam Gachhami’. Today it is said that ‘strength lies in unity’ (‘Sanghe Shakti Kalyuge’ in modern times). The question is if we already know the importance of Social Capital, it means that there is nothing new in the concept. It is only old wine in a new bottle. Then what is the justification for launching such a great campaign again!

The reason is not far to seek. Western countries and their experts and their mouthpieces in the form of Organizations viz., International Monetary Fund and the world bank, nourished by them do not want that developing nations should see their economic backwardness and mismanagement in their historical perspective and take positive steps to redress them. Nor do they want that these nations should launch a crusade against the present unjust International economic system. These western powers want that the developing countries should follow their dictates, in every area of economic development, as modern day economic colonies. So, they try to convince the people of the developing Countries that they alone are responsible for their present miseries. If they stop fighting among themselves and create an atmosphere of mutual co-operation and trust they will progress with rapid speed.

It is useless to blame Capitalism and Imperialism. If land-lords and farm-workers, Capitalists and imperialists, forwards and backwards, developed and developing nations shun the path of confrontation and live amicably by creating mutual trust, the problems of poverty, exploitation and backwardness will be solved in due course. The spokesmen of the present concept of Social Capital strongly believe that in a country like India, the root and source of Social Capital still exist, but they can be revived not by Government machinery but by non governmental organizations. As the present political system has become utterly corrupt, these organizations should keep above politics while discharging their duties.

They are opposed even to Gram Panchayat and decentralisation because they are fully under the control of the Government. In this way, they want to keep all developmental work beyond the jurisdiction of the government. The supporters of Social Capital are in the favour of making all development work non-political. They have faith only in non-governmental organizations. But as we all know that these NGOs are not above controversy. Most of them are interested only in earning money by fair or foul means. They receive money from many donor agencies, which are not above suspicion themselves. The data collected by NGOs may be used by the foreign agencies against the government, which may go against our national interests. In short, these so called NGOs are not free from corruption. More over, the Social Capital generated by NGOs is not equally used for the benefit of every section of the society.

Today India needs all-round social, economic, political and cultural changes to create congenial conditions for development. This is a tremendous task which can be accomplished by political parties alone by using people’s power. This is because; the party in power is answerable to the people and the parliament. The NGOs which create Social Capital do not own any such responsibility. In India, NGOs like Ram Krishna Mission, Bharat Sevashrana, etc have been functioning for decades. They have done commendable work, but have never claimed that they can bring about comprehensive economic and political development. Today NGOs which are known for their integrity can not do more than providing temporary relief. However, permanent changes can be brought with a proactive partnership between the government and the civil societies. Therefore, it is wrong and even dangerous to think of development without government and political power.

In the end attention should also be drawn to the fact that some people want to encourage casteist, regional and communal organizations in the name of creating and developing Social Capital. It is a signal of danger which should be taken note of. If Brahmins form their organization to help their kinsmen and backward and schedule castes work on the same lines, it will aggravate only sectarian feelings. India, which is already divided on sectarian lines will break into fragments if programs of Social Capital are implemented with such narrow minded aims and ambitions.

Social Trading Platform India

The idea is to provide a capital market for social good. This can bring about social consciousness to the global financial markets. It holds the potential to increase access to capital for enterprises with a social mission. On a bigger scale, it will help social enterprises further develop the professionalism of their operations and create a whole ecosystem around it to support social enterprises. This will become India’s first social trading platform, providing a trading platform and an efficient capital raising mechanism for Indian Social Enterprises (SEs), including both for-profit and not-for-profit entities with a social mission. The Platform will connect these SEs with impact investors seeking to achieve both a social return and an economic return on their investment while providing capital to fund innovative social businesses. This platform will also enable philanthropic donations.

Such an exchange will bring all the relevant players in the ecosystem together, speaking the same language and assisting one another in creating greater social good. It will encourage the governments, civil societies, academics, investment banks, research companies, auditing bodies and social enterprises to agree on a framework to measure social value, common terminology, transparency, and social and financial goals.

Social enterprises seeking to list shares or bonds on the exchange will go through proper social and financial auditing (third party validation) and report regularly to investors on both their social and financial results. Investors purchasing shares and bonds on the exchange will be attracted by the transparent disclosure of social returns and will evaluate companies based on both their social and financial returns. They will understand that a social enterprise may not maximize its earnings due to the cost associated with fulfilling its social mission. And they will be willing to accept a limited financial return in order to support this mission. Of course, given the current dismal state of the market for profit-maximizing businesses, any economic return topped with a social return may feel like a windfall to an investor.

The Platform will push the envelope on the existing socially responsible investing, bring forward social enterprises and social purposes companies (in addition to microfinance) in energy, water/sanitation, media, fair-trade, health, education, and cottage industry and bring to the attention of these investors a whole new set of enterprises which would not have been noticed otherwise.

Such a platform/exchange cannot be created overnight. It will take years before The Exchange is a robust trading platform. However, with the proper assistance and support from other members of the social investing ecosystem, it can become the cornerstone of a potentially very large social enterprise economy.

Note: I am working on its operational model, and will post it once am done.