Story of a Startup – part 2

December 4, 2011 Leave a comment

Next day, armed with our ‘Green-Pop’ idea & never say die approach and enthusiasm, we met S at a coffee shop (CCD). We discussed the idea at length over several cups of coffee. We discussed the target market, pyramid marketing structure to set up the sales chain, sourcing design and in turn starting a pop-art movement in India, identifying and managing vendors, value addition, financial requirements. We were happy that we are on verge of creating something innovative, and with that we decided to meet the following day with some background research on various modalities. Read the full post HERE

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Story of a Startup

December 4, 2011 1 Comment

This is a story of a real time start-up whose genesis began in June 2009. I was bored with monotonous and boring work of being an advisor on tech project consulting for the government, and wanted to experiment. I had past ten years of international experience working in cross-functional roles in various domains [http://www.stratessence.com/team/] , had thought of several ideas for converting into businesses, but was yet to do a formal bootstrapped start-up. It was around this time I had met a brilliant and out-of-box thinker guy who was 8 years younger than I was, already few start-ups old and we used to discuss plenty of ideas over cups of cappuccinos everyday and strategy to convert them into $$$$ earning enterprises. Read the full post HERE

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Social Entrepreneurship Quadrant

October 30, 2010 Leave a comment

The Social Entrepreneurship Quadrant desrcibes the orientation of a social entrepreneur. Each of the Quadrant offers a different approach of business and can help an entrepreneur model his/her social enterprise accordingly. Moreover, the Quadrant can also help impact investors, grant making agencies, and several other stakeholders options to consider the form of models before making a decision. Therefore, this Quadrant can also be used as a decision making tool.

Read the full article HERE

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Evaluate Your Startup Idea

October 29, 2010 Leave a comment

For an idea to become a profitable business opportunity, it should be evaluated, both within your current group and experts. I am writing about five major questions to ask while evaluating your business idea, though there can be several more addressing wide array of concerns in order to create a foolproof plan.

Read the full article HERE

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Product Strategy

October 28, 2010 1 Comment

A successful product must connect with the personal values of targeted customers. A product experience includes the expression of the product and the interaction with the product. The three main ingredient of any product are, 

  1.  Usefulness of the product that enhance or ease some activity or process
  2.  The product is easy to use and remains consistent in use throughout its expected life
  3.  Desirability of the product.  

Read the full article here

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