Bamboo Based Industries in India

India has huge natural bamboo stocks that have been an integral part of Indian culture for many millennia. Bamboo in many ways is the mainstay of the rural Indian economy, sparking considerable social and ecological spin-offs. In the early part of the century, large tracts of bamboo occurred in many parts of the country but were treated by forestry sector (which was then cast in a production forestry mode) as a weed of little economic value and were used mostly by the rural communities for crafts, making implements and as housing material. It was the discovery of bamboo as a source of long-fibre by the Forest Research Institute in Dehradun that started the process of using bamboo in a variety of industrial applications, so far unexplored, with several paper mills and rayon mills being set up. But in the absence of a clear policy of husbanding of the resource there was rapid degradation and decimation of the resource in much of the country. Bamboo resources plummeted so alarmingly that at present the resource is limited to few pockets in the country. Two-thirds of the bamboo in the country is restricted to the North-Eastern Region (NER) while the remaining one-third is spread across the country.

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Story of a startup: Part 4

Once we decided upon the name of the brand for our green products, and were happy with the sleek and unique name, we invited couple of our friends over momos and coffee to share our ideas and get their feedback as potential consumers. In the meantime, D had designed a brilliant logo for our brand, which further enhanced the name. M & L were our sounding board for the evening over yummy roadside momos [bootstrapping has its own unique flavors], we talked at length about our branding exercise over GreenFlip. We even talked about some tag lines, and L came up with ‘Fashion Flip to Green’, which won by 4:1 vote then and there, and we accepted and adopted the tag line. We finally had a cool brand name, brilliant logo and an excellent and tasteful tagline, all in sync. Read the full post HERE

Story of a Startup

This is a story of a real time start-up whose genesis began in June 2009. I was bored with monotonous and boring work of being an advisor on tech project consulting for the government, and wanted to experiment. I had past ten years of international experience working in cross-functional roles in various domains [http://www.stratessence.com/team/] , had thought of several ideas for converting into businesses, but was yet to do a formal bootstrapped start-up. It was around this time I had met a brilliant and out-of-box thinker guy who was 8 years younger than I was, already few start-ups old and we used to discuss plenty of ideas over cups of cappuccinos everyday and strategy to convert them into $$$$ earning enterprises. Read the full post HERE